Strategic analysis of the demand for satellite communication services in the telecommunications market and construction of marketing strategy

The article focuses on the strategic analysis of demand for satellite communications services in telecommunications market, degree development problem, object, topic, initial assumption and goal research. A study market by its key segments was carried out. classification chosen based criterion list’s minimalism not allowing double accounting revenue, which is possible with B2B then B2C chains. most rapidly developing segment mobile communications, has been identified. problems prospects such as fixed voice telephony, broadband Internet access television are studied. revenue’s distribution global regions considered. change cost countries world correlation communication’s price signal delivery lines to base stations determined. introduction coefficient provided wired an optical fiber communication line, twisted pair power supply network